99.5%
Slow-roasted peanuts
High-oleic runner peanuts roasted for 48 hours at a temperature most factories would call a rounding error. Then stone-ground — never whipped — into velvet.
- High-oleic
- Single farm
- Roasted in-house
Small-batch · Stone-ground
Velvet peanut
butter, kissed with pink salt.
Slow-roasted peanuts. Hand-harvested Himalayan salt. Absolutely nothing else. Spread it, spoon it, defend it from your housemates.
CrunchSpreadSaltRepeat
CrunchSpreadSaltRepeat
The ingredient list
Two ingredients.
That's the whole list.
0.5%
Himalayan pink salt
Hand-harvested from the Khewra range, 250 million years in the making. Ground coarse enough to find, fine enough to melt on the second beat.
- 84 trace minerals
- Hand-harvested
- Unrefined
0
ingredients, total
0
palm oil, ever
0h
of low-and-slow roasting
0M
years old — our salt
The lineup
Three jars.
Zero regrets.
$12
Creamy Original
Our flagship. Slow-roasted Argentinian runner peanuts, stone-ground until silk, finished with a precise pinch of Himalayan pink salt. Nothing else — no palm oil, no sugar, no stabilizers.
- 2 ingredients
- No palm oil
- Vegan
$12
Crunch Heavy
For people who believe texture is a personality trait. The same slow-roast base, loaded with double-roasted peanut shards and a slightly bolder salt line that snaps against the crunch.
- Extra crunch
- No palm oil
- Vegan
$14
Dark Choc + Salt
70% single-origin dark chocolate swirled through our creamy base, with pink salt crystals left just coarse enough to find. Dessert that pretends to be breakfast.
- Single-origin cacao
- No palm oil
- Vegan
The process
How a jar happens.
01
Roast
48 hours, low and slow. Sugar caramelizes, bitterness leaves the building, and the whole block smells like a bakery having its best day.
Step 1 of 4
02
Grind
Granite stone mills, not steel blades. Friction stays low, oils stay put, and the texture lands somewhere between silk and a standing ovation.
Step 2 of 4
03
Pinch
Himalayan pink salt, hand-crushed and folded in at the very end so the crystals stay just barely findable. This is the whole trick.
Step 3 of 4
04
Jar
Sealed in recyclable glass the same day, batch-numbered by hand, and shipped before we're tempted to keep it.
Step 4 of 4
Then you
open it. 🥄
Word of mouth (full mouths)
People get weird about it.
“I've stopped buying dessert. This jar with a spoon at 10pm is the dessert. The pink salt thing is not a gimmick — it's a personality upgrade.”
Maya R.
Repeat offender, 14 jars
“As a pastry chef I'm professionally suspicious of two-ingredient claims. I checked. It's two ingredients. It's also better than my house praline, which I resent.”
Daniel K.
Pastry chef
“Bought one jar for my partner as a joke gift. We now have a subscription and assigned spoons. Send help. Or more Crunch Heavy.”
Priya S.
Household peacekeeper
Questions
Asked a lot.
Everything people want to know before the first spoon. Something else on your mind? Write to us.
Himalayan pink salt is unrefined and carries 84 trace minerals, which gives it a rounder, less aggressive salinity than table salt. We also grind it slightly coarse on purpose — you get tiny bursts of salt instead of a uniform background flavor.
Ready to ruin every other peanut butter for yourself?
Small batches sell out. The batch calendar doesn't care about your feelings — but the waitlist does.